Samsung smartphones are losing market share in major growth markets around the world. If the company fails to increase its market share in a growing market with many feature phone users, the world’s number one smartphone market is expected to take risks.
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According to market research firm Omdia & Industry, Samsung’s smartphone market share in the world’s leading smartphone development markets declined last year. In growing markets, smartphone shipments are expected to increase in the future.
According to Omdia, the global smartphone market is divided into seven regions. Smartphones in the North American and Western European markets, primarily priced above $ 601, are sold in Asia and Oceania, and in the Eastern European market, phones priced between $ 151 and $ 600 are the main markets.
The Chinese market, Middle East and Africa market, Middle East and Africa market. There are seven markets focused on phones under $ 150. In the two markets of Asia and Oceania, the Middle East and Africa, smartphone shipments are projected to increase by more than one million units by 2026 compared to 2019.
Although the Chinese market in North America, Western Europe, Eastern Europe, and Central and South America is expected to grow negatively in 2026, it is likely to grow slightly or remain stable.
Smartphone shipments in Asia and Oceania increased from 394 million last year to 757 million by 2026, with smartphone shipments in the Middle East and Africa markets from 176 million units last year to 246 million units by 2026.
In the markets in North America and Western Europe, which are mainly high-quality phones, Samsung increased its market share slightly last year. Samsung’s market share, the second largest in North America, rose by 1.7 percentage points from 25.3% in 2019 to 27.0% in 2021.
