Samsung’s AI venture is a hit as the early investment in AI has paid off handsomely. A recent research conducted by Worldpanel and com Tech shows that the majority of Galaxy S24 buyers (25%) were people who were attracted by the AI features developed for the phone. AI has become an important differentiating factor with a clear impact on demand. Buyers are more inclined to purchase the S24 compared to its direct competitors.
The study then moves on and concludes about the specific AI elements that users engage with the most. The first place on the list was real-time translation, which scored 28%, proving the increasing need for language barriers during live communication. The cam enhancements proved to be straightforward and immediately followed by object artifact detection with a rate of 24%, which shows that people want some AI-based photo magic. The potential of the innovative “circle to search” design, which attracted 17% of buyers, was also interesting to note.
The ever-present presence of Samsung Galaxy AI has given the sense that people all over the world are equally interested in it. With its improvements in hardware and AI innovations, the S24 has seen great success in getting its owners to upgrade their models to the S24. Although the service is exploring running these applications on older product models, some customers encountered touchscreen issues in this development. Samsung has attributed the problem to incompatibility with Google apps. However, Samsung has promised that it is already working on it.
Furthermore, users continue to be influenced by the evaluative aspect of AI, and negative user experiences are suppressed for some time. Due to their quick partnership on issues, Samsung is now well-positioned to advance the AI feature agenda.
