The brand used Blue Ocean’s location of Yellow Subway Stations in Seoul to sell its Bespoke AI Combo 2-in-1 Washer in Spin Dryer. The main points of support from well-known experts from Hyundai Seoul and Seoul COEX are the efficiency and its AI use for faster laundry treatment which are features of the product.
The launch of the campaign on March 8 was the start of a truly impressive effort, which is performing tremendously well. Sales were overwhelming from the start, with over 1000 exclusive AI combo setups sold on the third day itself; The total number almost tripled over the next 9 days, reaching 3000 units on the 12th day. Such an excellent result is a testament to both the success of the campaign and consumers’ growing needs for smart home devices. ***The mere fact that this type of technology has become common is a clear sign that people like it and are willing to invest in it.
Samsung adopted a target-oriented approach and launched a massive 20-billboard site-targeting campaign across the country, followed by an intensive media campaign that included both print and video media. These locations, such as Gangnam Station and Family Station, were also filled with people, and shopping centers such as Starfield Suwon and major department stores in Busan and Daegu were also popular.
The outdoor campaign is a Kickstarter for more to follow against the bespoke AI combo. Additionally, there will be a boost in marketing through television advertising on November 23, leading to a surge in multi-channel marketing.
This, in particular, explains Samsung’s approach to how the home appliances business takes the concept of AI technology to the next level. The Bespoke AI Combo, their latest AI product, will be available along with the Bespoke Jet AI Vacuum Cleaner and Bespoke Grande AI Refrigerator which are currently selling well in the market. With these developments, Samsung is cementing its place as the leader where home appliances are striving to be the most powerful under the umbrella of AI.
