Samsung Electronics recognized as Top 5 Best Global Brand once again 

A big shout-out to the South Korean tech giant! Samsung Electronics has once again been recognized as the top 5 best global brands. However, this is the fourth consecutive year, when the firm has ranked in the top 5 best global brands and is expected to continue this sensation further.

According to the information, Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year. The brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. Therefore, the evaluation was positively influenced by the following:

  • Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
  • The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
  • The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
  • Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

YH Lee, President of the Global Marketing Office at Samsung Electronics said

  • “Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment.”
  • “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

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Blight is an aspiring Samsung enthusiast and technology aficionado, dedicated to exploring the extraordinary realms facilitated by cutting-edge innovations. He is passionate about Artificial Intelligence (AI) and its potential to transform industries, enhance human experiences, and shape a better future. Fascinated by the delicate beauty and he is captivating essence of flowers, finding solace in their presence. He is constantly seeking knowledge and growth, eager to connect with like-minded individuals and build meaningful relationships.
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