About a month ago, it was reported that Samsung may introduce a new virtual assistant G∙NUSMAS. Well, today, Samsung officially confirmed that it has created a new virtual assistant G∙NUSMAS, which is a tiny blue alien with big, adorable eyes.
Samsung revealed some of the things that happened behind the door as if the idea for G∙NUSMAS came from a joke. And the joke is not for criticism, but made by people whenever the company introduces new and unique products:
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Continuing with the joke being made by people, Samsung introduced G∙NUSMAS because “behind the doors of Samsung Headquarters lives an employee from a planet far, far away and unlike our own. Through a series of mysterious events.” From then on, this eccentric creature became a top-secret engineer at Samsung.”
At Imagination, G∙NUSMAS is helping the company develop innovative technologies that inspire creativity and empower users. It is designed to connect with the younger generation, especially Millennials and Generation Z (MZ) consumers.
Here’s what Samsung’s CMO said on G∙NUSMAS:
“Borrowing an idea from Internet meme, which shows customers’ affectionate interest in Samsung Electronics, a friendly and pleasant avatar has come out into the world.”
How it came: G∙NUSMAS?
Samsung revealed that it has written the name G∙NUSMAS, backward, which is a home planet of Novus-129 that is 100 million light-years from Earth, also a reference to the address of the company’s headquarters in South Korea, 129 Suwon. . , written on the back.
What’s next?
To promote GNUSMAS, the company plans to release a series of short-form videos detailing the story behind G∙NUSMAS, starting with its birth and accidental arrival on Earth.
Samsung’s new virtual avatar sings, dances, and interacts with a variety of Samsung devices, from jumping on a monitor to dancing on a smartphone screen.
On September 2, the Korean tech giant will officially release ‘G∙NUSMAS’ at IFA 2022 along with its story via social media channels such as YouTube and Facebook. It will be available for interaction through social media, metaverse, and digital channels.
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