Samsung likely to discontinue low-budget phone business in India

Samsung a well-reputed brand in India launches a bunch of new smartphones every year including budgets, mid-ranges, and flagships. Meanwhile, it looks like the company plans to gradually drop the low-cost phone business in India.

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A recent report indicates that Samsung will introduce the last batch of budget smartphones, manufactured by contract manufacturing partner Dixon in the country in December this year.

Currently, Samsung seems to be focused on flagship devices as they are being loved by customers and help the company gain more profit than budget. On the other hand, some sources also claim that the tech giant will bring smartphones that cost above 15,000.

The move comes with the Korean company, one of the two major multinational contributors to the government’s Production-Linked Incentive (PLI) scheme. It is mandated to avail exemption only on production of handsets of factory value above Rs 15,000.

And with the average selling price in India rising, market experts say that the Rs 10,000 to Rs 20,000 price segment is witnessing maximum traction in terms of volume.

However, Samsung is yet to say any words on this matter. It should be noted that Samsung used to be a leader in the segment till some years back, but its feature phone shipment has dropped 39% year on year in the Indian smartphone market.