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Apple succeeded to beat Samsung due to the strong sales in North America

Recently, Canalys has published its latest report for the North American smartphones market result for the first quarter of 2022. As per the report, North American smartphone shipments reached 39.0 million units in Q1 2022, up 3.7% year on year.

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As per the report,  Apple succeeded to beat Samsung due to the strong sales of the iPhone 13 series smartphones and achieve a 51% market share. However, Samsung takes a 27% market share with 1% of growth.

In Q1 2022, Apple is on top in the North American market with a growth of 19% market share. Behind this high growth, iPhone 13 series is the main reason. Additionally, the launch of the latest edition of the iPhone SE offers an affordable option for many of North America’s fiercely loyal iOS users.

“The North American smartphone market has been buoyed by Apple’s strong growth,” said Canalys Analyst Brian Lynch. On the other hand, Samsung ranks second with a 20% market share, with new S series and A series devices covering a range of price points. Notably, overall shipments grew only 1% in the quarter.

In addition to Apple and Samsung, Motorola maintained the third position in North America. As presented by Canalys researchers, other vendors such as TCL and Google completed the top five with 4% and 3% shares respectively.

Recently, ACSI (American Customer Satisfaction Index) report for the year 2022 revealed that Samsung Galaxy S20 Ultra is one of the best smartphones loved by several American users.